The Location Model provides in-depth research into a local area's retail offer with feedback given to local retailers, authorities and development partners to build on. 

The exact research that takes place will be tailored to the needs of a local area, but is likely to include a mix of:

• Consumer profiling
• Mystery shopping
• Street interviews
• Town centre assessments
• Marketplace assessments

The results are then analysed and converted into a report offering practical recommendations for retailers and local authorities to help them improve the area’s retail offer. Recommendations could include encouraging retailers to improve their service or product offers, or longer term solutions such as improving public facilities or rethinking an area’s marketing strategy.

Click here to find out about the benefits that Location Model brings to retailers, local authorities and the community