The Location Model provides a range of benefits; not only for retailers but also for town centre managers, local authorities and other groups with a vested interest in a strong retail economy.

 BOOSTS RETAIL PERFORMANCE
The Location Model helps retailers to identify areas of their businesses that are working well. It also points out areas that they need to improve to reach their full potential. This may help them to identify skills gaps which can be addressed with the help of local training providers.

 ADDRESSES LOCAL ISSUES
Because it is bespoke to each area, the Location Model helps address unique local issues. This could mean it helps an area discover unique selling points – helping to boost competitiveness, or highlight the impact of seasonality in areas associated with tourism.

 ENCOURAGES RETAIL DIVERSITY
The Location Model looks at the overall make-up of a shopping area as well as individual retailers. This can help town centre management to assess what they can do on a strategic level to increase business diversity and avoid becoming a ‘clone town’.

 ACTS AS A REGENERATION AID
The Location Model can act as a catalyst for change. Because local facilities are assessed, not just retail outlets, it can help a struggling high street or shopping area to step back and take a wider view on how it can reinvigorate its retail offer.

 Click here to see where the Location Model has taken place and read positive feedback it has attracted